The folk at Good Travel Co. love travel that is fair, responsible and sustainable. That’s why they’ve launched they’re sustainable hotels service which markets hotels that support:
- environmental sustainability
- cultural sensitivity
- community development
- architectural conservation
This got me thinking about moments of change. When you go to a sustainable hotel, away from the norms of everyday living, you become open to new ways of green living/attitudes/behaviours. And hopefully you’ll adopt these, and take them on, beyond your stay.
Times/Places/Moods where people are receptive to change are a great way to break behavioral inertia and create an imbalance between doing nothing and doing something. Can you think of any relevant moments of change for green? Here are a few:
- New Car – message about low co2 driving
- New Home – message about low co2 living (the rationale behind the EPC)
- New Baby...
- New girlfriend/boyfriend...
- New job/school...
‘New’ seems to be a good platform to heighten propensity to change (a bit like an incentive). Can you think of others?
Friday 9 November 2007
If you don't create change, change will create you
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Is 'new' the platform, of just before that i.e. 'old'?
moments of change is a super. platform.
it's one thing to latch on to them, but how about creating them too?
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