It’s a toy. But, The H-racer is a micro-version of what engineers and scientists have been dreaming about for real cars: combining hydrogen with oxygen to generate a DC current to power an electric motor.
This is a cool invention. Why? Toy’s are an excellent way of bridging the awareness – action gap and getting people to actually have a go. Toys can present green behaviours in a more exciting manner and stimulate consumer imagination. The reach of the green behavior ultimately becomes more accessible because people understand toys, too.
This particular toy is about putting hydrogen cars together. But how about a toy that’s all about low co2 driving? Or a UK Scalextric competition where the car that drives in the most efficient way (low rev’s, less clutter, pumped up tyres) wins?
Friday, 9 November 2007
The world's best selling fuel cell car!
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2 comments:
This is also what advergames are great in doing.
Thing is, in order to justify the development cost of the, there needs to be an uptake in knowledge. If the TV ad etc. does this already, there is no point in creating it.
This car is quite cool though. I want one for Christmas!
Great work.
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