Further to the work of Goodyear etc. I’ve put this up as a discussion piece. If green is policy, rather than positioning, is this the new brand model for sustainability?
Being sustainable means innovating and setting an example rather than selling your ‘green-ness’. Products also make policy more objective, and accountable, which is why I’ve moved them up the hierarchy, and personality and image, down.
Tuesday 6 November 2007
Green as policy
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1 comments:
Great stuff Luke.
You're absolutely right, although it's important that personality and image are setup right too, so that we don't end up being too dictorial.
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