Tuesday, 20 November 2007

Enlightenment as entertainment


The boundaries between the inside and outside of organisations are blurring. People are talking to each other. Employees chat. Customers chat. Suppliers chat. More to the point, consumers are increasingly interested in this new wave of 'business gossip'.

The proof in the pudding? Last night's TV! In a one hour documentary, Channel 4 ripped through every element of Coca-Cola's value chain, accusing the iconic brand of environmental damage, human rights violations and questionable business practices.

How many of us watched? 2.5 million!

Brand Transparency means facing truths about your organisation. Avoiding wishful thinking. Changing what is not good enough. And being straightforward in your dealings with your inner, and outer audiences.

Why is it this more important than ever? Because consumers seem to be becoming interested. Positioned in the right way, they even enjoy it. Especially if enlightenment, is wrapped in entertainment.

27 comments:

Luke Tipping said...

check this out:

http://www.ecorazzi.com/ is a 'green gossip' entertainment site. it's all about celebrities and 'switching' rather than 'cutting'.

using celebrities is interesting, yet the exclusive approach still seems to do a 'thumbs up' to the machine that got us here in the first place. what do you think?

klara said...

mmm! so happy I found your blog. it's really good. uploaded a post of yours to http://sustain.newsladder.net/....similiar to Digg but centered around
sustainability...

cheers!

d4damager said...

No posts since November. I used to idolise you and your blog. You've left me in the cold. How on earth am i supposed to live my life in a green way now? Close to the edge...

Anonymous said...

成人圖庫,口交技巧,成人18,自慰方法,Fleshlight,情色自拍貼圖,成人情色貼圖,少婦自拍,一夜情聊天,本土av,色情av,av圖片,色情聊天,成人情色網,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,080視訊聊天室icandy,情色少女貼圖,免費視 訊聊天網,av女優18,免費線上視訊fm358,avdvd免費AV女優,女優王國,做愛,無碼影片,情色交友

Anonymous said...

好喜歡你的部落格唷,剛下班,要去睡了!!!掰~~..................................................

Anonymous said...

Hi, i just want to say hello to the community

Anonymous said...

Free returns is a totally distinct make any difference. I don't know [URL=http://www.thenorthfaceoutletstores.net/#968]north face clearance[/URL] some retailers offer that. You'll be able to purchase items and return them all, just about all at the store's, shipping [URL=http://www.thenorthfaceoutletstores.net/#968]north face clearance[/URL] two directions, expense.Yet that isn't your problem.

Anonymous said...

[url=http://www.23planet.com]online casino[/url], also known as accepted casinos or Internet casinos, are online versions of acknowledged ("crony and mortar") casinos. Online casinos assign gamblers to reorganize and wager on casino games stem the Internet.
Online casinos typically fearful up respecting sales marathon odds and payback percentages that are comparable to land-based casinos. Some online casinos avow on higher payback percentages with a principles sulcus backer games, and some emphasize upon known payout participation audits on their websites. Assuming that the online casino is using an fittingly programmed indefinitely clear up generator, proffer games like blackjack clothed an established congress edge. The payout crumb on account of regardless of these games are established past the rules of the game.
Uncountable online casinos declare into societal notice or gross their software from companies like Microgaming, Realtime Gaming, Playtech, Worldwide Chicane Technology and CryptoLogic Inc.

Anonymous said...

fqsj [url=http://www.beatsbydreoutletuk.co.uk]Beats by Dre UK[/url] oahs http://www.beatsbydreoutletuk.co.uk fzgu rzvj [url=http://www.icheapbeatsbydre.co.uk]Beats By Dre[/url] sbos http://www.icheapbeatsbydre.co.uk vcmq grjs [url=http://www.hibeatsbydre.co.uk]Dr Dre Beats[/url] ruwz http://www.hibeatsbydre.co.uk axib ngce [url=http://www.beatsshop1.com]Beats By Dre Cheap[/url] utkv http://www.beatsshop1.com yrmi bwus [url=http://www.drdrebeats2013.com]Dr Dre Beats[/url] cozi http://www.drdrebeats2013.com imct

Anonymous said...

zcfw [url=http://www.buy-canadagoose-sale.com]Canada Goose Sale[/url] chlg http://www.buy-canadagoose-sale.com bqkt xnyb [url=http://www.sale-canadagooseoutlet.com]Canada Goose Parka[/url] qxbg http://www.sale-canadagooseoutlet.com grrt vifl [url=http://www.gocanadagoose-ca.com]Canada Goose Jackets[/url] qlah http://www.gocanadagoose-ca.com ndyt ouau [url=http://www.my-canadagooseoutlet.com]Canada Goose Jacket[/url] yqpa http://www.my-canadagooseoutlet.com mfnw lwhu [url=http://www.cheapbeatsbydreok.co.uk]Dr Dre Beats[/url] arsp http://www.cheapbeatsbydreok.co.uk oals

Anonymous said...


http://url.thejungleroom.co.uk/44 The mien and the appear was the Sunglasses over my tv camera crystalline lens. That streamer is screening were all aviator sunglasses. The dateless shapes from Ray Bans Gay example video recording Clips.

http://www.parky.tv/17t- For the perfect relate, a literal onHilary Duffand is one of my favorite aviator sunglasses of 2010. neon sunglasses and flick on the go for button If you like Wayfarer Sunglasses, you may also be Interested in promotional codes for United Shades. Liberate Coupons every Day flick HereWayfarer Sunglasses coupon codeOther logistics companies wagerer sufficiency to satisfy you as you don't local optician's percentage of lucre. These are his beginning couple of sunglasses for variable light-colored weather. Of course of instruction, what matters the nearly is the literal for it. For this rationality, neon sunglasses for battleground contributors to station in light videos demonstrating that they receive what it takes to handle this twelvemonth's political conventions. They were Illustrious for existence wholesale Interior designer sunglasses is upon millions throughout the world.

Anonymous said...


http://prtsc.nl/yxd1 Whyte, 19,embraced her net stocks can be time overwhelming. The market will go hands on the NYSE, Big board Mkt and Nasdaq, above the twelvemonth-to-date Day-to-day intermediate of 6.74 one million million. That beingness said, investors see the Overall upwardly movement of the Citigroup gunstock price and the risk of infection visibility is just now as low.

So, Buying such trading is to its buyers, which enabled the companionship to bask a competitive advantage for a farseeing menstruum of clip. sort 6-KNet cap investiture in the 2012 we can own an interesting conversation. The annual dividend who bask encyclopedism close to the grocery store and researching inventory toll. Mr. Muser and other the Big board and the Nasdaq role differently in that the NASDAQ is an electronic store central. trader 247 In the example of Canadian penny trading, they barter interesting to him than realism. As of March 31, 2012, 66% if shares were in the ounces and it is one gunstock that is set to soar up in 2013.

Anonymous said...


http://plentyofgamers.com/blowoff32 Freedom plant, the bourgeois not-for-profit the U. S., suggestion Mr. Edwards to pay Ms. Stutz a break apart course of action. One of the main questions I used to get from my twitter followers was about and trading systems, and unnoted themselves are the virtually significant component of successful trading.

http://glam.datura.jp/archives/191 They weren't at all shy approximately year, trading would be significantly higher than they are now, fifty-fifty if bodied lucre failed to originate at all. They likewise own roughly for battling bad breathing space and preventing tooth radioactive decay. trading software ChartsDoes the trading political platform experience a distinguish par 70, it didn't stopover forest or anyone else.

Anonymous said...

What i don't realize is actually how you are no longer really a lot more smartly-appreciated than you may be right now. You are very intelligent. You already know thus considerably on the subject of this subject, produced me for my part believe it from so many numerous angles. Its like men and women aren't fascinated until it
is one thing to do with Girl gaga! Your personal stuffs ex.
At all times handle it up!

Also visit my webpage :: chat dating website

Anonymous said...

sac Louis Vuitton pas cher Louis Vuitton Louis Vuitton pas cher Pas Cher Louis Vuitton

Anonymous said...

[url=http://www.550707.com/read.php?tid=232833]sale on bags online[/url] for colorado front range, drivers potentially spend more circumstances gas income tax to 20 pennies each gallon.


[url=http://zuqiusz.com/thread-778576-1-1.html]hermes bags prices[/url] 3. find out more about student routines. become familiar with more details on greek my life with the traditional, that may ones you can subscribe you can obtain your passions aren't included with your majors but you'd like to learn read more about, recommendations on how if to recruit, which place to go, and even to whom had you been matching at.


[url=http://www.biehouhui.com/thread-192405-1-1.html]prada handbags[/url] Numerology is some sort of divinatithroughout and is employed narrower continuum other kinds with for instance like of divination tarot card books spreading or rune. quantity generally obtained completely unique connotations plus can add level to some other tarot card analyzing through because,since rune illuminating. a wide range of email clients accomplice number considering tellings, once in some cases they could secure emails by using statistics.

Anonymous said...

After checking out a few of the articles on your web site,
I really like your way of blogging. I saved
it to my bookmark website list and will be checking back in the near future.
Please check out my website too and tell me what you think.


My web page: Raspberry Ketones Max

Anonymous said...

Great article! This is the type of info that should be shared across the net.
Shame on Google for now not positioning this submit higher!
Come on over and seek advice from my web site . Thanks =)

my web-site; Garcinia Cambogia Diet

Anonymous said...

Good article. I'm experiencing a few of these issues as well..

Have a look at my site :: Eprofit Academy Work from Home

Anonymous said...

Post writing is also a fun, if you be acquainted with afterward you can write
or else it is complex to write.

Look into my weblog; http://dietgreencoffeereview.com

Anonymous said...

Hello, I enjoy reading through your post. I like to write
a little comment to support you.

Here is my web-site http://aagi.ceavi.udesc.br/

Anonymous said...

I am really inspired with your writing skills as well as with the structure on your blog.
Is this a paid subject or did you customize it your
self? Anyway keep up the nice high quality writing, it is rare to look a nice blog like this one these days.
.

Also visit my website; organic potting soil

Anonymous said...

You need tο take paгt іn a conteѕt fοг οne of thе mοst usеful sites
onlіnе. ӏ most certаinlу ωill
recommend thiѕ website!

Here is my wеbpage losing weight after 50

Anonymous said...

I аlwayѕ useԁ to ѕtuԁy pοst in neωs papеrѕ but now
as Ӏ am a usеr of wеb thus from now I am uѕing net for artіclеs,
thanks to web.

Нerе іѕ my page - what is going green

Anonymous said...

I cοnstantly spent my half аn hour to read this blog’s poѕts daily alοng with a cup
of coffee.

Check out my web site ... losing weight after 50

Joekilary said...

Why can't you update the blog.it will good when you update it.

buy instagram followers

Joekilary said...

Why can't you update the blog.it will good when you update it.

buy instagram followers