The boundaries between the inside and outside of organisations are blurring. People are talking to each other. Employees chat. Customers chat. Suppliers chat. More to the point, consumers are increasingly interested in this new wave of 'business gossip'.
The proof in the pudding? Last night's TV! In a one hour documentary, Channel 4 ripped through every element of Coca-Cola's value chain, accusing the iconic brand of environmental damage, human rights violations and questionable business practices.
How many of us watched? 2.5 million!
Brand Transparency means facing truths about your organisation. Avoiding wishful thinking. Changing what is not good enough. And being straightforward in your dealings with your inner, and outer audiences.
Why is it this more important than ever? Because consumers seem to be becoming interested. Positioned in the right way, they even enjoy it. Especially if enlightenment, is wrapped in entertainment.
Tuesday 20 November 2007
Enlightenment as entertainment
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25 comments:
check this out:
http://www.ecorazzi.com/ is a 'green gossip' entertainment site. it's all about celebrities and 'switching' rather than 'cutting'.
using celebrities is interesting, yet the exclusive approach still seems to do a 'thumbs up' to the machine that got us here in the first place. what do you think?
mmm! so happy I found your blog. it's really good. uploaded a post of yours to http://sustain.newsladder.net/....similiar to Digg but centered around
sustainability...
cheers!
No posts since November. I used to idolise you and your blog. You've left me in the cold. How on earth am i supposed to live my life in a green way now? Close to the edge...
Hi, i just want to say hello to the community
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