Warning: Some cars may contain traces of nuts

An interesting article in last week's Marketing highlights that the European Parliament's Environment Committee has just voted in favour of a report that calls for tobacco-style CO2 warning messages on car communications. 'Warning' certainly sounds negative, and understandably, car brands in the UK are resisting the idea.

Although, in light of new research from GlobeScan (2007) which suggests that 60% of consumers want more POS information on Climate Change, and FMCG brands such as Walkers are collaborating with the Carbon Trust and embracing consumer demand, I wonder whether consumers are crying out for more positive help from brands?


As more brands continue to talk 'sustainability', increasingly confused consumers are looking to authoritative entities such as government and brands to give them short-cuts in the sustainable decision making process. It will be interesting to see if any car brands decide to take leadership in this arena, and look to work collaboratively with the Carbon Trust, or wait for legislation to force them to do so.